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The essential metrics your retail POS software can track

iVend

Retail analytics has taken on an even more important role, and your retail POS software can track, analyse and make reports available in real time for super-smart, data-driven decision making. iVend retail POS software iVend retail POS software helps retailers track key metrics. What data can your retail POS software track?

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The Rise of Real-Time CDP

Retail TouchPoints

During the pandemic, people dramatically changed the way they viewed products and services and the way they shopped, and this trend is set to continue and evolve in the days to come. A real-time CDP will help retailers keep track of customer behavior across channels to provide a ‘phygital’ or ‘omnichannel’ experience to customers.

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How to Implement a Successful Retail Media Network

Retail TouchPoints

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. Retailers should assess and appraise the size and value of their proprietary data by utilizing POS systems and purchase transactions.

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Why Marketing and Your POS Have More in Common Than You Think

Teamwork Retail

Daily, a customer shops through multiple channels and this especially becomes true when an item they are looking for isn’t in stock in the current store, but available online or at another store. This brings up the question: Why would a retailer only make their marketing efforts omnichannel and not the selling of their product as well?

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Retail Media: Everything You Need to Know

Retail TouchPoints

This special Retail TouchPoints resource hub will be regularly updated with the latest news, stats, trends and developments in retail media. Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this).

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Shopify vs 3DCart (Jan 2021): Which Should You Use?

Ecommerce Platforms

Support for multi-channel selling across social media and Amazon. Multi-lingual capabilities – no site-wide multi-lingual capabilities are offered by either platform. With both platforms, for closer implementation of multi-lingual capabilities, you have to resort to either hand-coding or third-party tools/support.

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The rise and rise of the thrift retail store

iVend

Walk down any high street and you’ll see evidence of one of the growing trends in retail – the rise of the thrift store. Organisations are running multi-store networks, have warehouses full of inventory and need to offer the convenience of online as well as in-store shopping.