Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability
Retail TouchPoints
SEPTEMBER 20, 2022
Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. Investments in new channels or modernization efforts (or both) are a sign of a brand doing the right work to drive retention and acquisition in a more cohesive omnichannel approach.
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