Inflow Insights
NOVEMBER 1, 2019
When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.
Groove
NOVEMBER 12, 2021
It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. This presents a huge opportunity for businesses to drive traffic and revenue through multiple channels. Which Costs More?
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Algopix
MARCH 12, 2024
In the ever-evolving landscape of e-commerce, Amazon stands tall as the titan of online retail. Keyword Research: The platform offers a keyword research tool to identify high-volume, low-competition keywords for optimizing product listings and Amazon PPC campaigns.
Inflow Insights
MAY 14, 2020
Since SEO can take longer to yield results, this presents an opportunity to get a leg up on the competition who may be dropping SEO and other digital marketing services. While this presents a strong opportunity, it is not without its issues. . Strained supply chains and delivery times are negatively impacting online retailers.
Inflow Insights
AUGUST 25, 2021
For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. For most, the holiday season is the time to unwind and celebrate.
Kissmetrics
DECEMBER 2, 2021
Online shopping will be just as pivotal for consumers this festive season as last year. In 2020, online retail sales during the holiday period totaled $186 billion, and Cyber Monday was the biggest online shopping day in U.S. Why the Holidays Are the Best Time for Digital Marketing Success.
Kissmetrics
APRIL 15, 2021
As the largest retailer in the world , it was only a matter of time before Walmart started to flex its muscles in e-commerce, and in recent years, it’s seen tremendous growth thanks in part to Walmart Marketplace. This means the types of Walmart advertising you use probably look very similar to the PPC ads you run on Google.
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