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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105
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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

SEO Recommendations. Since SEO can take longer to yield results, this presents an opportunity to get a leg up on the competition who may be dropping SEO and other digital marketing services. While this presents a strong opportunity, it is not without its issues. . Now, results entirely feature cloth face masks. .

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. To gather the necessary historical data, we recommend going back several years — not just to 2020. For most, the holiday season is the time to unwind and celebrate.

eCommerce 109
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9 Digital Marketing Tips for the Holidays

Kissmetrics

Online shopping will be just as pivotal for consumers this festive season as last year. In 2020, online retail sales during the holiday period totaled $186 billion, and Cyber Monday was the biggest online shopping day in U.S. Why the Holidays Are the Best Time for Digital Marketing Success.

Marketing 307
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Top tips to make Black Friday and Cyber Monday a success in 2022

365 Retail

As the supply chain issues and labour shortages that defined the 2021 festive period are more or less resolved, the opportunity for a strong peak period presents itself. In fact, in 2021, the UK alone accounted for over ten per cent of global Black Friday searches online.

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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

Most online marketing — like PPC and paid social — is intrusive. In short: There’s no time like the present to start putting your campaigns together. We know eCommerce campaigns can be complicated for online retailers to design and execute properly. What are the Benefits of Holiday Email Marketing?

Marketing 144
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How to Implement Cart Abandonment Solutions for Maximum Revenue

Omnisend

For subsequent emails, including recommendations for similar products might improve chances of conversion. Online shoppers are easily distracted—we all are. Typically, these are effective in gathering subscriptions because they re-engage visitors and present a single path: sign up or leave. 2) Exit-Intent Popups.

Payments 132