The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization
Retail TouchPoints
SEPTEMBER 14, 2023
Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Give guests the power to make an informed purchase. It’s what helps a brand truly understand its customers and foster loyalty.
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