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The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization

Retail TouchPoints

Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Give guests the power to make an informed purchase. It’s what helps a brand truly understand its customers and foster loyalty.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. Social commerce value will keep on growing.

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Digital Wallets: What’s Good for the Payments Industry is Good for Retailers…Right?

Retail TouchPoints

By minimizing the exposure of sensitive data during transactions, digital wallets can mitigate the risk of data breaches and fraudulent activities, instilling confidence in customers and fostering trust in the online retail experience. This reduction in fraud liability can result in significant cost savings for retailers.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

These high-traffic shopping events don’t just present retailers with a chance to catapult profits. With the holiday shopping frenzy fast approaching, here are three ways for online retailers to maximize their collection of zero-party data during the Black Friday and Cyber Monday rush.

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Visual Search Helps Coleman Furniture Boost Conversions 6X

Retail TouchPoints

The mission — to replicate the store experience online. A short sentence but a tall order for most online retailers, and even more so for those in high-touch sectors like furniture. AR room planners, robust review and recommendation engines, detailed product listings, live chat — name a phygital enhancement and they’ve got it.

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The Limited Role of AI in Ecommerce

Retail TouchPoints

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. Why Shoppers Should Care: The Hidden World of Post-Purchase Imagine the moments after you complete an online purchase.

eCommerce 264
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Data Privacy Concerns Usher in New Era of Hyper-Personalization

Retail TouchPoints

Accenture found that 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them, meaning that some understanding of an individual’s personal preferences is beneficial to all. But how can businesses benefit from this in this new era of privacy protection?

Consumer 242