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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408
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How to Set and Forget AdWords Campaigns with these 5 Ad Optimization Rules

Kissmetrics

Google has reported that businesses make an average of $2 in revenue for every $1 they spend on AdWords. Many small businesses simply can’t afford to do that. The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. Automation is critical.

PPC 199
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How to Start an Ecommerce Affiliate Program to Increase Sales

SellBrite

As a retailer, chances are you have a diverse audience. Perhaps they aren’t actively looking for products like yours, or they’ve never been to your website, so they don’t see your pay-per-click (PPC) ads. Review the reports in your platform and make changes to your program, so it meets your publishers’ needs.

eCommerce 103
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. of total retail sales. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. Business-to-Business (B2B). Image source.

eCommerce 417
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Small Business Saturday. Niche PPC Strategies. Small Business Saturday: +22.79%. Small Business Saturday: Mobile: 55%.

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How a Great Plan Can Prepare You for the Worst

Omnisend

During the last decade, the ThoughtShift team has worked with over a hundred different e-commerce brands from traditional retailers. It provoked big changes in both large and small businesses alike, often having to see entire long-term plans either being wholly adapted or scrapped altogether. Case in point—COVID-19.

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How a Great Plan Can Prepare You for the Worst

Omnisend

During the last decade, the ThoughtShift team has worked with over a hundred different e-commerce brands from traditional retailers. It provoked big changes in both large and small businesses alike, often having to see entire long-term plans either being wholly adapted or scrapped altogether. Case in point—COVID-19.