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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

This platform, with its humble beginnings selling used books, has gone on to power the careers and fortunes of countless small businesses. Amazon’s innovations also have inspired some of the most game-changing new business models in retail, adopted by Target , Walmart and Macy’s to name just a few.

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9 AI Tools for Successful Marketing Funnels

Kissmetrics

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. Even small businesses need to adopt AI technology to keep up. Previously known as BrightFunnel, Data Studio by Terminus is a funnel reporting tool that connects marketing platforms to deliver beautiful, insightful analytics.

Marketing 290
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The 5 Best Reputation Management Companies of 2020

Kissmetrics

Researchers at Womply analyzed 200,000 small businesses in every state, looking at a few dozen industries. They found that businesses with more than 82 total reviews earn 54 percent more money. Businesses achieved moderate to large jumps in revenue from the simplest tasks. It isn’t just about getting reviews either.

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4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

PPC 363
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Shopify vs Shopkeep: Which POS Solution is Best for your Business?

Ecommerce Platforms

Shopkeep (now Lightspeed POS) and Shopify also provide access to a range of tools to help business leaders create omnichannel sales strategies, including site builders and ecommerce capabilities. It allows companies to turn any mobile device into a point of sale system, with the Shopify Retail POS app for Android and iOS.

POS 104
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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408
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How to Set and Forget AdWords Campaigns with these 5 Ad Optimization Rules

Kissmetrics

Google has reported that businesses make an average of $2 in revenue for every $1 they spend on AdWords. Many small businesses simply can’t afford to do that. The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. Analytics is everything in PPC.

PPC 199