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Inside AEO’s Inaugural ESG Report: A Blueprint for a Better World 

Retail TouchPoints

(AEO) has invested heavily in winning the hearts, minds and dollars of Gen Z consumers. From Roblox to Snap, the retailer is dedicated to not just being where this consumer is but also creating compelling experiences that drive engagement. That is why AEO recently unveiled its inaugural ESG report.

Consumer 240
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How Princess Polly Balances Sustainability and On-Trend Style

Retail TouchPoints

store in September — the first step in a much larger global vision that extends into 2024. The core of this approach is “aligning our brand with the values and expectations of today’s consumers, while expanding our reach and optimizing our operations.” 2023 was a critical year in Princess Polly ’s growth story.

Fashion 217
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How Amazon Marketing Cloud (AMC) Works [2024 Update]

CPC Strategy

Amazon How Amazon Marketing Cloud (AMC) Works [2024 Update] By Emily Sullivan Apr 25 2024 Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud , a measurement and analytics solution designed to help marketers measure performance across different media channels.

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How to Create an Effective Market Expansion Strategy in Retail

Dynamic Action

Understanding consumer behavior and preferences through data analysis is crucial for successful market entry and expansion. Statistica reports that revenue in the Indian apparel market is projected to reach $105.50 billion in 2024.

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What’s Media Mix Modeling? [Marketer’s Guide with Examples]

CPC Strategy

Marketer’s Guide with Examples] By Emily Sullivan Mar 11 2024 Have you ever felt in the dark when it comes to understanding the real impact your marketing dollars are having across multiple channels? Are shifting consumer trends negatively or positively impacting outcomes? Privacy What’s Media Mix Modeling?

Channel 89
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April 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

COVID-19 brings increased consumer openmindedness. of CMOs have observed an increase in customers’ openness to new digital offerings introduced during the pandemic, with nearly 60% also seeing customers do more digital research before purchasing. of CMOs report seeing more reviews and other posts about brands online and 58.8%

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Google Performance Max Guide: Tips to Optimize Your Ads

CPC Strategy

Search Google Performance Max Guide: Tips to Optimize Your Ads By Tinuiti Team Jan 12 2024 Google’s Performance Max campaigns came out of beta more than three years ago, and have grown to be a wildly popular campaign type among new and experienced marketers alike. Exclusions are set at the account level.

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