Retail TouchPoints
DECEMBER 10, 2021
This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.
Digital Doughnut
FEBRUARY 28, 2022
A Microsoft study shows that 54% of global consumers have higher customer service expectations than in 2020. And, advanced technology has made engaging with target audiences easier and instant. Today’s customers want it all—excellent service, quality products and solutions, and brands that engage with them in a relatable manner.
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Retail TouchPoints
JANUARY 28, 2021
He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Bose recognized the potential of search marketing as an essential advertising channel in 2004. Socially-Conscious Sally.
BigCommerce
JANUARY 9, 2018
It’s official: mobile ecommerce on-site search experiences are abysmal. You probably didn’t need a study to prove that out. Think of on-site search as a handy assistant to your most important shoppers – those who exhibit a clear intent. Here are the 2 biggest issues confronting searching mobile consumers. .
Kibo
MARCH 29, 2021
Email and search marketing followed. But, as discussed earlier, this led to a decentralized mess of disparate technologies. This unified platform is built on a single technology stack that handles everything from omnichannel marketing to order fulfillment. So far, however, retailers aren’t keeping up.
Kissmetrics
JUNE 22, 2021
Both of these groups grew up with technology as a big part of their lives, and so they have high expectations for how businesses use technology. They also value experience above almost anything else, and this plays right into content marketing. Although the stats point to native ads being an important content marketing tactic.
Inflow Insights
APRIL 3, 2020
Like these manufacturing-specific case studies on their “Manufacturing” industry page: As another example of this in action, Discount Vials has an industry menu: Each industry option takes you to relevant products frequently purchased by that industry. Content Pruning Case Study #2. Content Audit Strategies. #3: Star R atings.
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