privacy 
365 Retail
MAY 10, 2024
From balancing personalisation and privacy to data gaps and more, no stone was left unturned. Second-party data marketplaces, where brands or publishers make their data sets available in a privacy-compliant way, are also an option. How do I balance personalisation and privacy? Let’s dive in.
ROI Revolution
MAY 30, 2023
We Have the Technology: Programmatic Trends Driving the Future of the Industry A critical factor in the ad industry’s increasing reliance on digital has been the development of tech in programmatic advertising trends. Purchasing decisions have increasingly become an extension of a consumer’s personal identity.
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365 Retail
MAY 15, 2024
They also need to simultaneously navigate the privacy revolution, adding an additional layer of complexity. Do: Check out emerging technologies that allow you to share data securely and in privacy-compliant ways with your partners This will be essential to enrich your first-party data.
ROI Revolution
FEBRUARY 27, 2022
How AI powers great search results is the latest explainer from Google, explaining how each of these technologies has been used in search and how all of the systems work together. Google’s Danny Sullivan has said that the search engine will announce when this technology is integrated into search. The Privacy Sandbox from Google.
365 Retail
MAY 7, 2024
In an era marked by escalating worries regarding data privacy, the deprecation of third-party cookie tracking and the relentless demand to achieve greater results with fewer resources, the digital marketing terrain is undergoing swift and significant transformations. This data is owned by the brands for analytics and marketing purposes.
ROI Revolution
DECEMBER 10, 2019
Microinfluencers, user-generated content, transparency, video, Facebook & Instagram ads, and geolocation technology were all trends we called out as important to pay attention to in 2019. In 2019, updates revolved around AI, user privacy, top-of-funnel conversions, mobile-friendliness, and more. But Wait, There’s More!
eCommerce Guider
JANUARY 20, 2018
Perhaps though, one of the other biggest reasons is the return on investment able to be gained from investing in these technologies and coins. The shift in technology we are seeing is akin to when the internet or the first computers were created. Privacy will well and truly be dead. As a result, we are seeing crazy gains.
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