Customizing Cosmetics: Why Personalization Is Especially Important in the Beauty Industry
Sailthru
FEBRUARY 28, 2018
In 2004, psychologist Barry Schwartz wrote The Paradox of Choice about the sense of paralysis consumers feel when faced with too many options. Sephora was the winner , thanks to its relevant product recommendations and smart cross-channel strategies. Which of L’Oréal’s 33 shades is their shade?
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