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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Socially-Conscious Sally.

Consumer 249
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The Future of Experiential Retail

Retail TouchPoints

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?

Retail 267
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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. After a year-plus fraught with COVID-19 concerns and uncertainty, consumers are tired. Our research shows that their customer lifetime value (LTV) is likely to be 1.3X

Retail 262
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How to Create the Perfect Business Listing

Kissmetrics

Local search visibility helps drive traffic, customers, and revenue. A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers. After all, that’s 6 percent of billions of searches. Yahoo Localworks: Bing actually powers Yahoo searches.

SEO 276
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A Blog Isn’t a Blog, It’s a Business

Kissmetrics

Facebook launched in 2004, but it wasn’t what it is now. The biggest reason why blogs have grown in popularity is that you are an end user and continue consuming the content that blogs put out. That means you as a business have more competition online, which gives consumers more choices. A blog isn’t a blog, it’s a business.

Blog 266