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The Future of Experiential Retail

Retail TouchPoints

First, let’s take a look at what we’ve done in the market thus far. Consumers support brands that actively engage them by including them in their branding and marketing strategies. Consumers are the most important piece of any retail marketing strategy. Simply put, what is the future of experiential retail?

Retail 271
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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? Generally speaking, every retailer needs a backup plan, and to continue to invest aggressively in marketing and brand building if they wish to emerge as an ecommerce holiday shopping winner.

Retail 263
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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value. Socially-Conscious Sally.

Consumer 255
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How to Create the Perfect Business Listing

Kissmetrics

Local search visibility helps drive traffic, customers, and revenue. A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers. After all, that’s 6 percent of billions of searches. Yahoo Localworks: Bing actually powers Yahoo searches.

SEO 276
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A Blog Isn’t a Blog, It’s a Business

Kissmetrics

The post was called, “Winning the Search Engine Marketing War.”. Facebook launched in 2004, but it wasn’t what it is now. Marketing has moved to an omnichannel approach – there are currently 1,766,926,408 websites on the web. Yes, more people are using Google, but they are searching for the same popular terms.

Blog 266