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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Custom reporting: With GA4, you can easily create custom reports with the help of its report builder. But with the data retention limitations in GA4, that has now changed.

eCommerce 265
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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

When I joined in 2007] I tried to stay behind the scenes, but at one point we needed somebody to lead the investigation and eventual implementation of this whole new ecommerce business model that none of the employees, and certainly none of the executives, either wanted to do or had the capability to do,” Natori added. “

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eCommerce Expo 2023 Preview

365 Retail

Renata Rocha – Head of Customer Acceleration-EMEA, Shopify Representing Shopify, a giant in the e-commerce platform space, Renata’s expertise lies in customer acceleration. Her insights on enhancing customer journeys and driving growth are eagerly anticipated.

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6 Alternatives to Amazon For E-commerce

Kissmetrics

Better Customer and Vendor Support. Perhaps you feel the vendor or customer support is lacking. You’ll need to consider the products you’re selling and your target customer, too. Established in 2007, Bonanza has built itself a loyal following, with a vast range of categories. What to Look for in an Amazon Alternative.

eCommerce 357
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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

While Parkhurst couldn’t divulge exact numbers, he did share that after just three months, TikTok was already quickly approaching the company’s top five selling channels. But the meteoric success on TikTok of the 3D puzzle game Kanoodle (first introduced in 2007) took everyone by surprise.

Toys 217
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What’s Spree Commerce? Everything You Need to Know

Ecommerce Platforms

Ruby on Rails created Spree Commerce back in 2007. Spree Commerce is ideal if you're looking to develop and market a digital store (within a short time frame) because it boasts a streamlined set of core functions that can be customized to suit your needs. You can filter through purchases via date, status, or customer name.

eCommerce 106
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How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United States. A majority of these jobs are allocated to distribution and fulfillment, but a proportional number of these jobs also go into operations, management, and of course, customer service. Or risk losing customers to competitors forever.

Channel 402