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Are PWAs At An Inflection Point?

Forrester eCommerce

It’s arguable that Steve Jobs announced them back in 2007—although his enthusiasm may have been curbed later by the fees the Apple App Store could claim for iOS platform apps. Progressive web apps (PWAs) have been around since the standard was created by Google in 2015.

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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.* Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. Reward Your Most Loyal Customers. Invest in Technology Solutions.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. While customers continue to cook more, we are seeing different shopping behaviors based on how individual customers are experiencing the current inflationary environment,” said McMullen.

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent privacy regulations go into effect. It all began with Josie creating lingerie on her living room floor.)

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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Herrington joined Amazon as VP of Consumables in 2005, launched Amazon Fresh in 2007 and was promoted to SVP of Consumables in 2014. Amazon has named 17-year company veteran Doug Herrington to the renamed role of CEO of Worldwide Amazon Stores, filling the position left vacant by former CEO of the Worldwide Consumer Dave Clark.

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Zebra Technologies Appoints New CEO and Executive Board Chair

Retail TouchPoints

“The need to digitize operations remains a strategic focus for our customers globally,” said Gustafsson in a statement. Now more than ever, our customers need our solutions to improve workflows across their broader supply chains. Prior to joining Zebra, he was CEO of Spirent Communications from 2004 to 2007.