SEO 2018: Will This be the Year of the Story Brand?
Kissmetrics
MARCH 12, 2018
Without getting into specifics about “hyper-local” and “geo-social” (hot new buzzwords for 2018), my research and discussions centered on common themes around the Story Brand: Create a story around your brand, and stay consistent with that. See this AdAge article from 2008.) It has also shaped what SEO is today.
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