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B2C Marketing Operations: It’s Time To Shine

Forrester eCommerce

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Unpredictable and fast-changing macroeconomic conditions?

B2C 195
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S.

eCommerce 417
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Top 10 B2B eCommerce Website Examples

GetElastic

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. trillion, up from $1.26

B2B 147
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The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

It is content and commerce at its finest. In fact, more than 30% of the world’s websites use WordPress , both as a content and commerce hub. And the success of many of the brands using WordPress has spawned an ecommerce business model and strategy: WordPress Ecommerce. A quick WordPress ecommerce FAQ.

eCommerce 365
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Apple’s Brand Playbook Unlocked

Forrester eCommerce

In 2010, Apple ranked as the 17th most valuable brand in the world. Since 2010, Apple’s brand value has increased at a compound annual growth rate of 36%, while the entire “brandscape” has grown […]. Do you want to be like Apple? Just three years later, it had garnered the top spot and has remained there.

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Performance Engineering at Elastic Path

GetElastic

Our passion for performance has allowed us to support e-commerce applications for some of the world’s best-known companies while pushing our products to the very limit of what our cloud hosting providers can support. Throughout much of our history our focus has been on our Elastic Path Commerce platform.

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The 8 Must-Follow Business Principles That Drove 832% Growth and $5M in Revenue

BigCommerce

I started my current business, Flexfire LEDs , in 2010. Prior to 2010, starting an online business was near impossible. And yet, only 20% of our revenue comes from our B2C segment. And yet, only 20% of our revenue comes from our B2C segment. And, as it turns out, so was technology. How to Earn a 832% Increase in Revenue.

B2B 419