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B2C Marketing Operations: It’s Time To Shine

Forrester eCommerce

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Unpredictable and fast-changing macroeconomic conditions?

B2C 195
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Apple’s Brand Playbook Unlocked

Forrester eCommerce

In 2010, Apple ranked as the 17th most valuable brand in the world. Since 2010, Apple’s brand value has increased at a compound annual growth rate of 36%, while the entire “brandscape” has grown […]. Do you want to be like Apple? Just three years later, it had garnered the top spot and has remained there.

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Top 10 B2B eCommerce Website Examples

GetElastic

While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C. Easy returns.

B2B 147
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How Community Commerce is Helping Angling App Fishbrain Cast a Wider Net

Retail TouchPoints

Fishbrain launched in 2010 as a free app for fishing enthusiasts. “It We wanted to partner with all the great fishing brands out there and provide the B2C connection.”. From Monetizing Fishing Intel to Selling Gear. A marketplace model was a great fit.

Hobbies 260
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The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. Before 2010, ecommerce in WordPress wasn’t really viable. 2010: ACCT (After Custom Content Types). in 2010, it was fairly common for plugins to make custom database tables in MySQL. Headless Commerce (API-First) Initiatives.

eCommerce 365
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Pivotree Secures Key Strategic Partnership with commercetools to Help Customers Embrace a Headless Commerce Future

Pivotree Blog

commercetools is the leading product portfolio of highly customized experiences for next-generation B2C and B2B commerce. Pivotree has been helping B2C and B2B enterprise customers to adapt to the fast-changing world of frictionless commerce. For more information, visit www.pivotree.com. About commercetools.

B2C 52
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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

RTP blog

The duo knew they could provide a modern system to help bridge the gap between the B2C and B2B experience, and in 2010, they set out to change the way retailers and wholesalers transact with NuORDER. They were surprised at how old-fashioned and antiquated the B2B process still is in today’s tech-first world.

Fashion 150