Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why Stripers play a key role in creating content for social channels and supporting consumers in stores.

Social Media 270

Social Media Omnichannel Apparel Consumer 270

RTP blog

DECEMBER 19, 2017

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 Note: IDC has been credited with coining the term “omnichannel.”)

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Retail TouchPoints

AUGUST 25, 2023

The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly.

Retail 240

Retail Social Media Consumer Channel 240

Smile.io

NOVEMBER 17, 2022

Blog Gabrielle Policella What is Small Business Saturday Small Business Saturday was started in 2010 by American Express to encourage shoppers to shop at small businesses. Omnichannel = more options to make a purchase. Implement a strong social media strategy. Provide shipping options. Be where your customers are.

Small Business Retail 80

Small Business Retail Social Media Omnichannel Customer Loyalty 80

Omnisend

AUGUST 19, 2021

But in general, marketers have settled on defining Gen Z as those born between 1996 and 2010. Unlike Millennials of the generation before, they were born into a world humming with rapid technological innovations and social media. You might just turn them off from your brand: Concentrate on only a few channels.

Social Media 148

Social Media Definition Recommendation Department Stores 148

ROI Revolution

JUNE 17, 2022

As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 billion, with social media moving to rank second at $48.2 Using an omnichannel approach to create a cohesive customer journey will be critical to profitable success in 2022 and beyond. Wordstream.

PPC 78

PPC Mobile Social Media Search Marketing 78

retailnext

OCTOBER 15, 2019

Video can provide important information in a way that’s easy for customers to understand, regardless of the channel they receive it on. Check out how eye-glass gurus Warby Parker use their YouTube channel to answer inquiries. Integrate Across all Channels. So, it’s important to keep them satisfied and informed.

Marketing 59

Marketing Retail Social Media Mobile 59