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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why Stripers play a key role in creating content for social channels and supporting consumers in stores.

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

But those 2008 articles didn’t include a lot of the terminology that is ubiquitous today: omnichannel, cloud, artificial intelligence, augmented reality, IoT and unified commerce. Note: IDC has been credited with coining the term “omnichannel.”) Instead of being a museum, the store should be a destination.”

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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

However, with the prevailing winds of retail moving in the direction of “channel integration,” “omnichannel,” “frictionless experiences,” (insert your favorite buzzword here), the broad consensus among retail experts is that ecommerce spinoffs are a terrible idea. The push toward omnichannel retail isn’t going away either.

eCommerce 289
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What Main Street Can Learn from Wall Street: Retail Businesses Should Look to the Trading Floor for Inspiration

Retail TouchPoints

The shift from store retail to online and omnichannel has changed the equation. Ever-shifting consumer tastes, the speed of omnichannel, environmental and social concerns and ongoing supply chain and other systemic shocks are spurring retail management to move faster than ever before. Now Retail is Far More Complex.

Retail 245
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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. This includes looking into individual shopping behaviors and it can be used to meet customers’ exact desires and needs within their channel, further incentivizing customers to return to stores.

Retail 246
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How to Build Loyalty on Small Business Saturday

Smile.io

Blog Gabrielle Policella What is Small Business Saturday Small Business Saturday was started in 2010 by American Express to encourage shoppers to shop at small businesses. Omnichannel = more options to make a purchase. Omnichannel is a perfect strategy any small business can implement. Provide shipping options.

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Money Can't Fix What's Broken At Sears Holdings

RTP blog

In fact, Sears topped Forrester Research’s 2015 Retail Omnichannel Functionality Benchmark of 20 leading retailers. Since 2010, Sears Holdings has lost $10.4 As a reporter who has covered the retail industry for a long time, I’d seen what sort of technology strides Sears Holdings had made, particularly online. Where Are The Shoppers?

eCommerce 150