Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. This has challenged the D2C model, since obtaining data and insights for in-store purchases is next to impossible.

Retail 235

Retail Social Media Consumer Channel 235

GetElastic

SEPTEMBER 30, 2021

Loss of consumer trust and loyalty can be even more devastating even for companies that do not need to be GDPR compliant. Think of the GDPR as a kind of consumer bill of rights governing data use. Consumers “own” their information. Data accumulated on a consumer cannot be sold to third parties.

Consumer 144

Consumer Information Fulfillment Social Media 144

Retail TouchPoints

FEBRUARY 28, 2023

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.

Retail 255

Retail Books Consumer Social Media 255

Retail TouchPoints

JULY 29, 2020

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

Omnichannel 258

Omnichannel eCommerce POS Operations 258

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Liveintent

NOVEMBER 8, 2018

While mid-market retailers have struggled to survive, popular direct-to-consumer brands and startups like Everlane , Frank and Oak , and Wayfair continue to expand into physical retail. Just look at Warby Parker , an ecommerce startup that launched in 2010 and now has nearly 40 stores, with plans for hundreds more. Sorry, too soon.).

Retail 63

Retail Payments Clothing Toys 63