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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010. It’s really a holistic approach,” she said. “We

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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

But in the retail realm, activist investors have recently latched on to a tactic that is relatively new — pushing ailing store brands to spin off their ecommerce business into a standalone company. Kohl’s , Macy’s and Neiman Marcus are among the retailers that have faced this particular pressure in the last year and a half.

eCommerce 246
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Why Retailers Need to Prepare for the Social Commerce Boom

365 Retail

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.

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The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

It is content and commerce at its finest. In fact, more than 30% of the world’s websites use WordPress , both as a content and commerce hub. And the success of many of the brands using WordPress has spawned an ecommerce business model and strategy: WordPress Ecommerce. A quick WordPress ecommerce FAQ.

eCommerce 365
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How Verizon Personalizes CX, from Engagement to Post Purchase

Retail TouchPoints

Our mission is to drive seamless omnichannel experiences.” Kurtzman revealed the numerous tools Verizon uses to manage this massive omnichannel effort. Previously, [functions such as] managing your account and [the commerce side] had been separate, and this lack of “one-stop shopping” had been a pain point.

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Frictionless checkout – is it the ‘new omnichannel’?

iVend

Frictionless checkout – is it the new omnichannel? If you’ve been in retail as many years as I have, you’ll no doubt remember the time that omnichannel solutions first hit the collective consciousness of our industry. Now, more than 10 years on, why do I say that frictionless checkout is the ‘new omnichannel’?

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Money Can't Fix What's Broken At Sears Holdings

RTP blog

I’m not saying that solely because of its most-recent SEC filings, but also as someone who shops Kmart and Sears stores and e-Commerce sites. In fact, Sears topped Forrester Research’s 2015 Retail Omnichannel Functionality Benchmark of 20 leading retailers. Since 2010, Sears Holdings has lost $10.4 Where Are The Shoppers?

eCommerce 150