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30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

B2B 163
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Sephora, Poshmark, REI Double Down on Sustainability Efforts for Earth Month

Retail TouchPoints

The platform also will be spotlighting the secondhand community throughout Earth Month on its social channels and blog and offering upcycling, sourcing and packaging tips. Since 2011, Poshmark shoppers have kept over 300 million items in circulation and out of landfills.

Outdoor 212
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Ecommerce Statistics

Ecommerce Platforms

IBM, 2011). Affiliate Window, 2011). 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 62% of B2B marketers said the increasing lead generation is the most important goal for landing pages.

eCommerce 187
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The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

Think more expensive products, B2B, etc. Outside of the B2B scope, the main purpose of this strategy is to build a brand with high customer lifetime value, i.e. a fantastic customer experience from awareness through retention. Then, they allowed people to login and create free blog accounts. Typical blog data.

eCommerce 365
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I Wish I Never Built a Personal Brand

Kissmetrics

I blog about marketing at NeilPatel.com, and in the last 31 days, I was able to reach 1,701,486 people through my blog. None of my companies have as much traffic, and they don’t have anywhere near the social following as my personal blog that you’re reading right now. So, can you see the issue with everything I am doing?

Blog 275
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API Business Models and How They Future Proof eCommerce

GetElastic

Back in 2013, we explored API business models in a blog titled, " 18 API Business Models Deconstructed ," which was based on a presentation called " Open APIs: What's Hot, What's Not? " Best Buy had made the decision back in 2011 to enable BOPIS (buy online, pick up in store) to help create a competitive differentiator.

Payments 148
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How to Retarget the Middle of the Funnel in an Increasingly Form-less World

Kissmetrics

Most B2B marketers have followed the same playbook the past decade or so. So you have a blog post. And then you repurpose the blog post by writing up a bunch of blog posts, tweets, emails, and ads. Facebook CTR , 2011: 0.05%. For example, blog posts are excellent for taking advantage of long-tail search trends.

B2B 207