article thumbnail

The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. For ecommerce brands today, the sad truth is most consumers go wherever the trends go. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Understanding customer psychology.

article thumbnail

11 Customer-Centric Ways to Grow Your Ecommerce Revenue

Kissmetrics

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value (AOV) from each customer. These are categorized in ways to grow: New Customers. Content Marketing.

eCommerce 243
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Every Marketer Must Become a Cutting Edge Technologist

Optimizely

The total # of solutions in 2018 exceeds the total # of solutions from 2011-2016. The tech stack is a necessity to marketing today. With the right tools we can do things like: Understand the lifecycle journey while having a 360 degree view of our customers. Promote customer loyalty through offering seamless, 1:1 experiences.

B2C 170
article thumbnail

Souq Might Be One Of Amazon’s Best Acquisitions

RTP blog

By Hendrik Laubscher, Buy Box Experts There are few e-Commerce markets as exciting as the Middle East. The area contains some of the wealthiest people on earth, and a market likely to experience consistent growth due to technology becoming a focus as natural resources (oil) diminish.

eCommerce 150
article thumbnail

Making the most out of your Memorial Day email campaign

Klaviyo

But before you start making a beeline for the beach, here’s all you ecommerce marketers need to remember to get your Memorial Day campaigns setup. In fact, according to a 2011 Experian study, transactions rates for Memorial Day campaigns are 35.5% So don’t sleep on them. higher than Black Friday emails and 16.1%

article thumbnail

25 B2B ecommerce experts to follow

GetElastic

He’s a frequent speaker at industry events around the globe, and the author of Billion Dollar B2B Ecommerce. After 20 years in the web development business, Behrman co-founded PunchOut2Go in 2011 and quickly grew it into a global company, supporting organizations in 39 countries (on 6 continents). Richard Isaac , CEO, Real Decoy.

B2B 144
article thumbnail

How adding services to your products can propel your company growth?

GetElastic

As Gartner aims to prepare application leaders for the accelerated shift towards digital, they predict that, “ By 2024, leading commerce organizations will generate 10% of online revenue from services attached to physical products.”. Subscription based models are at the center of recurring revenue in eCommerce. Auto replenishment.