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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

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Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

Retail TouchPoints

That’s according to a recent study by the ICSC that surveyed Gen Z consumers, defined by the Pew Research Center as those born between 1997 and 2012. Almost all of Gen Z chooses to shop in person; they are truly the omnichannel shopper,” said Cegielski. The study found that four out of five are worried about the health of the U.S.

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Turning Retail Losses into Profits

Retail TouchPoints

A critical area of focus is transforming their business into more profitable omnichannel platforms. Since 2012, the median EBITDA for publicly traded retailers was 9.8%, according to Deloitte. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits.

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Retail’s New Normal: Here’s What Retailers Should Focus On As The Country Continues To Reopen

Retail TouchPoints

By looking ahead and trying to prepare for a new normal while dealing with the realities brought on by COVID-19, retailers that embrace an agile approach, focus on the customer experience and make digital a strategic imperative are going to see the benefits and ultimately, end up on top.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

The company rebranded as Batteries Plus Bulbs in 2012 in an attempt to expand its appeal but then reverted back to just Batteries Plus in 2021 (although it does still sell light bulbs). So we have a little bit of an Amazon moat, which is difficult for many retailers.

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5 reasons CMOs should care about their commerce architecture

GetElastic

The customer walks into the store, they find the shelf where something belongs, if it is there they buy it, if it is gone, they find a store associate who looks to see if it is in the back, and the associate either hands it to the customer, or adds it to the next order and asks the customer to come back in a week to pick it up.