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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. Interview with Bark CRO Suzanne McDonnell Suzanne McDonnell, Chief Revenue Officer, Bark Retail TouchPoints (RTP): What have you and the Bark team been able to learn about your consumers, the pup parents, since the company’s inception in 2012?

Toys 249
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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

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Starbucks and Bank of America Link Loyalty Programs to Provide Extra Perks

Retail TouchPoints

. “This partnership is the latest example of how we are continuing to invest in our most loyal customers to deepen engagement and connection by offering benefits and experiences that can’t be found anywhere else,” said Ryan Butz, VP of Loyalty Strategy and Marketing at Starbucks in a statement.

Banking 258
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Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

Retail TouchPoints

That’s according to a recent study by the ICSC that surveyed Gen Z consumers, defined by the Pew Research Center as those born between 1997 and 2012. Almost all of Gen Z chooses to shop in person; they are truly the omnichannel shopper,” said Cegielski. The study found that four out of five are worried about the health of the U.S.

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Turning Retail Losses into Profits

Retail TouchPoints

A critical area of focus is transforming their business into more profitable omnichannel platforms. Since 2012, the median EBITDA for publicly traded retailers was 9.8%, according to Deloitte. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits.

Retail 245
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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

born between 1997 and 2012, and they make up approximately 20% of the total U.S. These include NFC, omnichannel and wallets like Apple Pay. There are approximately 67 million people in the U.S. population. This group, known as Generation Z, represent a buying power of $44 billion. So why not the mall and the wallet too?

Payments 271