Retail Media will add Fuel to the Fire for M&A in AdTech
Retail TouchPoints
JANUARY 20, 2023
Then in 2012, Amazon decided to place ads in ecommerce search results — a click or two away from the purchase button and closer to the “purchase intent” than the highly successful affiliate links — resolving the conflict between experience and ROI. For online retailers, the question is whether to own or rent retail media technology.
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