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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. For retailers, the challenge isn’t getting consumers to enroll in loyalty programs, but keeping them enrolled and engaged after the holidays are over. . It’s no longer just a nice-to-have — it’s an expectation for consumers.

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The Empowered Marketer: Winning with Subscription Box Marketing

Optimizely

The popularity of subscription boxes isn’t slowing down. Consumers love them because they’re a great way to discover new products. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. But Joe didn’t start his career in subscription boxes, of course.

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. As the concurrent shift toward consumer privacy and away from third-party cookies continues, brands are going to have to intelligently leverage data to better understand their consumers and forge more strategic (and unique) paths to growth.

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Why Now Is An Amazing Time To Start A Subscription Box Service

Lemonstand

There has never been a better time to start a subscription box service. From 2013 to 2016 alone , the number of visitors to subscription box websites has grown by over 3,000% — from 722,000 to 21.4 And as of March of 2016, there were more than 2,000 subscription box services in the U.S. On top of that, it’s so convenient!

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2022 Shopify Revenue, Statistics, and Usage Numbers

Ecommerce Platforms

They launched it in Ottawa, Canada as a startup experiment after they had below average shipping cart experiences for snowboarding equipment. Shopify reports recurring revenue as a subset of total revenue, factoring in its regular subscription fees from merchants that come in on a monthly basis. Three Canadians started Shopify in 2004.

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The Empowered Marketer: Marketing to Everyone with a Mouth

Optimizely

You’ve probably heard of quip already: they make the sleek electric toothbrushes with a subscription. He actually got into ecommerce via a creative Kickstarter back in 2013. We didn’t want to pigeonhole ourselves or give ourselves our own confirmation bias with those that were only consuming digital media.

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Digital Assistants and the Rise of Voice Search: News Updates

ChannelAdvisor

First, Google and Walmart announced that Walmart will be integrated with Google Express through Google Assistant, giving consumers the ability to more easily order from Walmart. Google Express started as a shopping service in 2013; it originally featured couriers who would shop and then deliver items to your door within hours.