Optimizely
OCTOBER 10, 2018
The popularity of subscription boxes isn’t slowing down. Consumers love them because they’re a great way to discover new products. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. But Joe didn’t start his career in subscription boxes, of course.
ESW
JANUARY 21, 2019
Subscription services make up a particular niche within the eCommerce world. From big names like Dollar Shave Club and HelloFresh to smaller, niche services like Expack, subscription boxes have been growing in popularity in recent years. On one hand, subscription services offer an exciting, convenient option for consumers.
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Retail TouchPoints
JANUARY 18, 2022
In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. For retailers, the challenge isn’t getting consumers to enroll in loyalty programs, but keeping them enrolled and engaged after the holidays are over. . It’s no longer just a nice-to-have — it’s an expectation for consumers.
GetElastic
DECEMBER 18, 2020
And though it may feel like we are slowly coming to the end of these unprecedented times, consumer buying behavior is forever changed, and will in turn, affect the success of many businesses for years to come. 52% of consumers say more than half of their purchases are influenced by convenience. Subscriptions. Payment services.
Lemonstand
APRIL 17, 2018
There has never been a better time to start a subscription box service. From 2013 to 2016 alone , the number of visitors to subscription box websites has grown by over 3,000% — from 722,000 to 21.4 And as of March of 2016, there were more than 2,000 subscription box services in the U.S. On top of that, it’s so convenient!
Retail TouchPoints
OCTOBER 13, 2022
As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. As the concurrent shift toward consumer privacy and away from third-party cookies continues, brands are going to have to intelligently leverage data to better understand their consumers and forge more strategic (and unique) paths to growth.
Optimizely
DECEMBER 12, 2018
You’ve probably heard of quip already: they make the sleek electric toothbrushes with a subscription. He actually got into ecommerce via a creative Kickstarter back in 2013. We didn’t want to pigeonhole ourselves or give ourselves our own confirmation bias with those that were only consuming digital media.
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