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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

And some merchandise lines (like clothing and beauty products in particular) have achieved a remarkable 25% average CGR between 2000-2014. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. Consumer-to-Consumer (C2C). Consumer-to-Business (C2B).

eCommerce 417
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How Google’s New Layout Predicts the Future of SEO

Kissmetrics

Let’s look at Google’s layout changes over the past few years… lucky for us, Orbit Media performed random Google searches in 2013, 2014, and 2015 and compared them to Google’s current layout for us. From SEO to PPC to advertising on TV screens in airplanes, they tried all of the major channels out there.

SEO 279
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How to Create The Perfect Call-to-Action

Kissmetrics

Trying your customer’s patience, such as with long hold times , comprises 35% of what consumers call bad customer service. You may offer a free ebook, a teaser for lead generation intended to increase conversion and clicks that ultimately gets the consumer to give you his credit card. Understand that the web is a virtual space.

PPC 335
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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

If Amazon is using that technology, we should be using that technology,” said the Prosper keynote speaker, Koffee Kult Founder and President James Mardis, who launched his artisan coffee brand on Amazon in 2014. So being tuned in to those consumers, and what they are responding to, has never been more important.

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What Marketing Automation Campaigns You Need to Start Doing ASAP

Kissmetrics

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Heavy adoption of marketing automation started in 2014, and the growth since then has been trending upwards. There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours.

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Whisbi secures €5M investment round led by Columbia Lake Partners to accelerate high-growth plan and continue to drive innovation in conversational sales

Whisbi

Launched in 2014 by CEO Alex Bisbe and CTO Jose Luis Cantero, Whisbi is at the forefront of changing the way brands connect with customers online through conversational sales & marketing – the customer relationship management (CRM) software market is expected to reach a whopping $40 billion in revenue by the end of 2018.

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

consumer emotions associated with retargeting ads and determined that ad frequency had a negative impact on buyer emotions. consumers suffer from “banner blindness.”. In a short few years (this dataset reaches back to 2014), ad blockers have skyrocketed in popularity: Ad Blocker Stats (via eMarketer ). Mistake #3. No wonder 86.6