Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why
Retail TouchPoints
FEBRUARY 21, 2023
For its part, Meta closed out 2022 with its first-ever year-over-year decline in ad revenue, and together Meta and Google (“The Duopoly” as they’re known in the ad industry) made up less than 50% of all digital ad spend last year, something that hasn’t happened since 2014. Much of it appears to be funneling into TikTok and Amazon.
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