Research: How BBB Seal Negatively Impacted Conversions on a Client’s eCommerce Site
Inflow Insights
NOVEMBER 20, 2018
Consumers view the BBB with respect. Because of this, in the past, we found that including a badge on your site can increase brand trust — and conversions. In fact, previous tests resulted in a 4 to 15% lift in conversions with the BBB seal. Having a detailed history of the business can increase consumer trust.
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