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What is a Repeat Customer and Why are they Profitable?

Smile.io

Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to improve your customer acquisition cost is through customer retention. What is Customer Retention, and Why is it Important?

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Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites

BigCommerce

38% of marketers call affiliate marketing one of the top customer acquisition methods. In 2015 Amazon’s revenue surpassed $100B and affiliate marketing accounts for $10B of its sales. By partnering with trusted influencers and high authority websites, you can improve your reputation and build consumer confidence.

eCommerce 344
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How Retailers Like Lowe’s, L’Oréal and Disney Use Artificial Intelligence In Innovative Ways

Sailthru

Retailers implementing AI-based products have the opportunity to leapfrog their competition by offering smarter customer experiences in real time. You can’t talk about AI in 2019 without mentioning Alexa and Campbell’s was the first consumer brand to launch a skill for Amazon’s voice assistant back in 2015.

Retail 92
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Direct to Consumer Marketing: The Complete Guide

Ecommerce Platforms

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197
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Direct to Consumer Marketing: The Complete Guide

Ecommerce Platforms

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197
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Seven DTC eCommerce Trends in 2022

GetElastic

direct-to-consumer (DTC) eCommerce sales reached 129 billion, and are projected to reach 151 this year. DTC eCommerce is an eCommerce business model in which brands sell directly to their end customers, as opposed to using third-parties such as wholesalers, distributors, or other retailers. In 2021, U.S. Now isn't that crazy!

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The Many Digital Touchpoints of a Modern-Day Consumer

ChannelAdvisor

Today’s consumers make a multitude of touchpoints along their paths to purchase. To help break things down, let’s jump into a consumer’s shoes during his path to purchase. And like many consumers, he’s always on the go and doesn’t have time to browse in stores. For some consumers, the journey may be close to ending here.