How Contextual Commerce Improves Customer Loyalty
Optimizely
DECEMBER 21, 2017
But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Buyable pins on Pinterest, which have been around since 2015.
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