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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. Yet the undertones of Epic Games’ argument is what really matters here. What’s at stake for Epic Games and Apple?

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How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Optimizely

Increasing conversion rate is the name of the game and it is achieved through delivering a personalized shopping experience. In 2016 Ouai launched a quiz that generates personalized product recommendations for their shoppers and so far it has been taken nearly 70,000 times.

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13 Reasons Why Direct Mail Isn’t Dead

Kissmetrics

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Direct mail is still effective, and using it is a game-changer for any serious marketer. Despite what the haters say, direct mail is still holding its own against other marketing channels. The answer is simple.

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The Case for Extreme Personalization

GetElastic

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Pricing, billing and fulfillment systems are duplicated for different channels. Regardless of industry, customers don’t see channels, they only see your brand.

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Why Aren’t Mid-Market Retailers Offering BOPIS?

RTP blog

BOPIS is happening now, and they need to get in the game. While it might be tempting to look at online and offline shopping trends individually, doing so limits the ability to see synergies across the different channels. Why are they standing on the sidelines?

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Integrate Systems for Multi-channel Selling.

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1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

BigCommerce

Which sales channels produce the most holiday ecommerce revenue. Which marketing and advertising channels produce the highest return (and revenue). Nearly 53% of brands (52.68%) report they began holiday campaign planning for the 2016 season in Q3 –– 21% of them in September. So, did 2016 work out? April: 3.51%.

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