article thumbnail

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. Niche PPC Strategies. This means we have excluded brands from the data set that joined BigCommerce prior to Cyber Week 2016. Cyber Week is officially over.

article thumbnail

Free ASIN Lookup Tool: The One Tool You Need to Sell More on Amazon

BigCommerce

We worked with Amazon SEO expert Bryan Bowman in the Fall of 2016 to publish a comprehensive, step-by-step guide to ranking on page 1 of Amazon. So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC. I was on Page 1! THANK YOU VERY MUCH !!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

over 2016 to $691.9 over 2016 to $138.4 So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? and by price.

Mobile 282
article thumbnail

The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. Think more expensive products, B2B, etc. People very quickly realized the possibilities of a Product content type with metadata like price, size, weight, etc. Before WordPress 3.0

eCommerce 365
article thumbnail

Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

Since February 2016, these are the only type of ads that show in this position on desktop. Google Shopping / PLAs are expensive. Ad Groups with various biddings (via PPC Hero). What are Google Shopping Ads? Google Shopping Ads are optimized for conversion based on factors known to engage online shoppers with a product.

article thumbnail

Amazon FBA Product Research: The Ultimate Guide

Algopix

Thanks to the Fulfilled by Amazon (FBA) service, sellers can also outsource the vital yet time-consuming tasks of storing, packing, and shipping their wares. These include the size of the market, the amount of demand, the cost of sourcing each item, and the profit margin upon making a sale. The incentives don’t end there though.

article thumbnail

15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. You’ll need to consider your customer purchase cycle, as well as the prices of your products, when choosing an offer to test. Personalized Offers.

eCommerce 120