2017 Conversion Optimization Improvements Mobile 
Inflow Insights
SEPTEMBER 5, 2019
In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. Here’s what we found out about their homepages: Shop by Category on Mobile (not within the menu). In 2017 14 merchants do it, 6 don’t = Best Practice. 2019: split!
BigCommerce
JUNE 27, 2017
Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Extensive studies by Stanford professor B.J.
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BigCommerce
JANUARY 30, 2018
In fact, just last week Google announced a new ranking algorithm for mobile search —dubbed the “Speed Update”— which will use mobile page load speeds as a ranking factor. This means that faster loading sites will benefit from improved visibility (Google started using site speed in desktop web search rankings in 2010).
Ecommerce Platforms
APRIL 28, 2018
42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% on non-mobile devices. 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. DSIM, 2017).
Kissmetrics
MARCH 12, 2018
More important is what improvements you can make to begin capturing more conversions as holiday shopping traffic begins to increase. An infographic from Amazon revealed that in 2017 the marketplace shipped more than 5 billion products worldwide via it’s Amazon Prime service, with delivery times as fast as just eight or nine minutes.
Demac Media
JANUARY 23, 2018
Black Friday Cyber Monday 2017 Retail Performance. In 2017 retail sales increased 5.5%, which exceeded forecasts and showed the biggest gain since the last recession. Demac’s BFCM 2017 Retailer Growth. Mobile Commerce on the Rise During BFCM. Read: How Pela Case Grew Black Friday and Cyber Monday Sales 1,727% yoy.
Inflow Insights
OCTOBER 27, 2021
Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Seasonality should be the first factor evaluated in your conversion rate data.
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