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How to Create an Unforgettable Unboxing Experience that Creates Brand Loyalty

Omnisend

The customer experience doesn’t end when your customer gets their confirmation email , or even their last shipping notification—it starts. Want to send fabulous confirmation and shipping updates without even thinking about it? When your customer opens the box, are they going to like what they see inside?

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Can Big Data and Predictive Analytics Rescue the Retail Industry?

RTP blog

Consider the role of predictive analytics in these five areas: Customer Retention and Engagement — Leverage mass personalization by looking at customers’ purchase history to keep them engaged with the brand and coming back for more. Of course, when items are out of stock, retailers can facilitate the shipping or pick-up.

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Fund, Bootstrap, or Finance: How to Finance A Small Business

SellBrite

From building a website to buying inventory, business costs add up quickly. That’s why 40% of business owners turn to small business loans to finance their stores — to the tune of $600 billion in 2017. About 50% of small business owners went to their local bank in 2017 to apply for a loan. Here’s the thing, though.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017.

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What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition

Kissmetrics

Now, just four years later, it’s the only baby and children’s clothing online store that was picked to be a part of Facebook’s 2017 U.S. return on Instagram ad spend, 47% decrease in cost per purchase, and an incredible $0.11 average cost per conversion. average cost per conversion. And how does he keep costs so low?

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How E-Commerce Companies Can Compete in an Amazon-Dominated World

Kissmetrics

Some may tell you that even if you can’t compete with their scale, you can compete in other ways, like offering competitive discounts and free shipping for your own customers. But in terms of product pricing, you still probably can’t offer a better deal to your customers than the price they could find on Amazon.

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How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

For instance, if you spent $5 to earn a customer and you know that over the course of that customer’s lifetime with your brand, they will likely spend about $100, that’s a great lifetime value to churn (or cost to acquire a customer) ratio ( LTV to CAC ). Acquire new customers. Reduce advertising costs.