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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

PPC 279
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4 Reasons Why You Should Get AdWords Certified

Kissmetrics

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

PPC 298
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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

million Americans are planning to use ad blocker in 2017! I recommend starting with four methods and tools: Method #1. I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. Once you get the basics down, you can start with the really fun stuff like mobile retargeting — but one thing at a time.

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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

It launched in Canada in 2017, with a focus on making store setup simple for business leaders. Startups and business owners can choose from a selection of free and premium themes to bring their site to life, all of which allow for mobile commerce. The AI recommendations even give you tips to improve your profit margins.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. mobile and iOS v. Most Successful Cyber Week 2017 Tactics. Niche PPC Strategies. Without further ado, let’s take a long, hard look at what 2017’s Cyber Week had in store for online sellers.

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Instead, we recommend conversion tracking with individual users. We’d expect the same effect if a client started PPC efforts (Iike Google Ads) from scratch, as well. Prior to partnering with Inflow, one of our clients had revamped their mobile smartphone experience. Next, we dug deeper into conversion rate by channel.

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7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

PPC 414