Remove 2018 Remove Customer Remove PPC Remove Social Media
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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. Paid search advertising can be a huge boon to your business during the holiday shopping season, but it can be difficult to know exactly where to put your money to beat out competitors and maximize customer purchases. 10 Ways to Create a Killer Holiday PPC Strategy. Optimize your product feed.

PPC 166
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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130
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Data-driven predictions for ecommerce marketing in 2018

Klaviyo

You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. If you feel like Facebook advertising really took off in 2017, influencers like Tracey Wallace from BigCommerce , are predicting it will skyrocket in 2018!

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Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Kissmetrics

Your customers are dropping out of your funnel. Marketing departments around the world are scrambling to find the best ways to identify and engage their customers. Are you wondering why your team can’t find more customers? An upgrade to help you better serve customer needs and enable easy onboarding. Engagement is down.

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4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. Social media traffic in general? Social media traffic in general? What about pay-per-click (PPC)? In 2018, the average display conversion rate is less than 1%.

Marketing 249
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

28% of marketers use automation in their PPC advertising efforts. Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. Social Media.

Marketing 172