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2020 Paid Search Trends & Insights

ROI Revolution

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 PPC Advertising Growth: What Happened in 2019?

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Amazon Prime Membership Growth May Be Flattening; Home Depot Invests Billions in Omnichannel; and What We’ve Learned From the Holiday Season—So Far

Sailthru

Home Depot plans to spend billions in 2018 to create an ideal omnichannel experience. What Data from the Cyber 5 Foretell for 2018. The evolution of the retail economy continues to challenge the status quo. Even online giant Amazon may be facing some uncertainties, as the growth of its Prime program appears to slow.

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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

After implementing personalized marketing, 54% of brands see increased engagement, 48% see increased conversions, and 41% see more clicks and opens per email. On top of that, 64% see an improved customer experience, 43% see increased lead generation and customer acquisition, and 42% see improved brand perception. ROI Revolution.

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How to Make Smart & Strategic Optimizations With Google’s OptiScore

ROI Revolution

These scores are part of Google’s Optimization Score, a new Google Ads feature announced in July 2018. While this score is not directly tied to quality score or ad rank , the recommendations are meant to improve your campaign performance. These recommendations are generally safe and can improve your account performance.

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The State of Paid Search & PPC Strategy

ROI Revolution

It’s safe to say that the marketing world has shifted to a mobile-first mindset, but desktop still reigns for Microsoft Bing. As of Q4 2021, 70% of Google search ad clicks come from mobile compared to 26% for Bing. Paid Search Advertising Automation. The amount of paid search CPC growth varies by industry.

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February 2020 Marketing News Recap

ROI Revolution

For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business. This report revealed that Search sales rose by 15% in 2019 , a slower pace than the 22% pace we saw in 2018. The 2020 Ecommerce Paid Search Report. billion in 2019.

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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

This tool is a godsend for paid search advertisers looking to research new keywords, obtain historical statistics on past performance, and predict future traffic. It was also announced that this updated Google AdWords platform will become the exclusive way to manage your account by the end of 2018.

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