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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising.

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December 2019 Marketing News Recap

ROI Revolution

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more. Of Interest.

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2020 Paid Search Trends & Insights

ROI Revolution

PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 For our clients, Google ad revenue grew 32% in 2019! According to our exclusive data , brands invested 18% more YOY on the Google Display Network in 2019.

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April 2020 Industry Updates: Amazon’s Coronavirus Journey & Mobile’s Decline

ROI Revolution

Desktop Traffic Up, Mobile Down. Mobile search traffic has been down an average of 24% since February. . Mobile has been dominating the web in recent years with Google itself implementing a “mobile-first” philosophy , so this change in behavior is quite unexpected for the industry.

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Top 10 Amazon Listing Tools for 2019

Algopix

That’s why we’ve gathered, what we believe are the Top 10 Amazon Listing Tools for 2019, for you to review and take advantage of. Our List of the Top 10 Amazon Listing tools for 2019. River Cleaner enables PPC campaign optimization, personalized follow-up emails, and alerts of TOS changes. www.linnworks.com. Happy Listing!

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4 inbound marketing hacks to boost engagement and conversions

GetElastic

So, for every epic blog post that you write, also write an epic meta with an actionable title. Instead, keep yourself updated with new SEO trends with these recommended SEO blogs, SEO Roundtable and Search Engine Journal. Optimizing their site architecture for mobile users. In fact, better CTRs will help you with SEO.

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Editor’s note: This article was originally published in 2019. In this blog, I’ll explain how to do so, using two previous clients as examples. We’d expect the same effect if a client started PPC efforts (Iike Google Ads) from scratch, as well. It has since been updated for accuracy and modern practices. Reach out anytime.

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