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What is Programmatic Buying For PPC?

Kissmetrics

billion in 2019. You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Fifty-four percent of agencies purchased more than 41 percent of their video inventory through programmatic advertising, compared to only 50 percent in 2019. What does it even mean?

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising.

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December 2019 Marketing News Recap

ROI Revolution

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more. Of Interest.

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

Mobile: 53% (vs 52% in 2017). Or is it because your website performs poorly on mobile ? Mobile: 26% (vs 26% in 2017). The most common observation: attracting mobile visitors that convert poorly. Mobile visitors convert at almost half the rate of desktop visitors. Eliminate paying for mobile traffic?

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Desktop vs Mobile Conversion Rate. Creating a mobile-first site.

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2020 Paid Search Trends & Insights

ROI Revolution

PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 For our clients, Google ad revenue grew 32% in 2019! According to our exclusive data , brands invested 18% more YOY on the Google Display Network in 2019.

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Top 10 Amazon Listing Tools for 2019

Algopix

That’s why we’ve gathered, what we believe are the Top 10 Amazon Listing Tools for 2019, for you to review and take advantage of. Our List of the Top 10 Amazon Listing tools for 2019. River Cleaner enables PPC campaign optimization, personalized follow-up emails, and alerts of TOS changes. www.linnworks.com. Happy Listing!