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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. Read the blog. respectively.

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Amazon’s Growing, Changing PPC Business in 2019

eCommerceFuel

Today I’d thought we’d talk about something that’s been in the news recently: Amazon’s growing PPC business. Their PPC division has nearly doubled over the last year, and I’ve got Marshall Hayes of Amplio Digital here to talk about what’s been going on. You’ll learn: What’s going on with Amazon’s PPC business. Liquid Web.

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December 2019 Marketing News Recap

ROI Revolution

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more. Of Interest.

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Top 10 Amazon Listing Tools for 2019

Algopix

That’s why we’ve gathered, what we believe are the Top 10 Amazon Listing Tools for 2019, for you to review and take advantage of. Our List of the Top 10 Amazon Listing tools for 2019. River Cleaner enables PPC campaign optimization, personalized follow-up emails, and alerts of TOS changes. www.linnworks.com. Happy Listing!

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5 Ecommerce Traffic Generation Strategies You Should Be Performing in 2019

Shopping Signals

1) SEO on Product Pages and Blog Articles. But there is so much to SEO that it’s impossible to really know what you need to be doing for your product pages and blog articles. PPC can be the most daunting of all the ecommerce traffic generation strategies out there because of the cost. At the very least, they ignore you.

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How to Automate Google Ads: 4 Winning Strategies for eCommerce Sites

Inflow Insights

Editor’s note: This blog was originally published in 2019 and has been updated for accuracy. If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. Our Recommended Google Ads Automation Strategies. Target ROAS.

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Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

It quickly grew from a $415M event that year to bringing in more than $7B in 2019. SEO is important for getting clicks – in fact, 70% of marketers see SEO as more effective than PPC. link to KA blog]. Before diving into Part 3, be sure to read Part 2 on inventory planning and merchandising !

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