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June 2019 Monthly Marketing Recap

ROI Revolution

Welcome to the second edition of ROI Revolution’s Monthly Marketing News Recap! Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. Marketing News Highlights. ROI Revolution attended IRCE 2019 and had a blast! IRCE 2019 Predictions.

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Google Marketing Live 2019 in Review

ROI Revolution

Google Marketing Live – the search giant’s annual conference for advertisers – took place in San Francisco on Tuesday, May 14, 2019, with an additional 8+ hours of content streaming after its conclusion that night. Campaign management allowing marketers to plan by campaign, not just channel.

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2020 Paid Search Trends & Insights

ROI Revolution

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

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The State of Paid Search & PPC Strategy

ROI Revolution

In this article, dive deeper into the data to learn the benefits of PPC advertising for your brand – and how it can grow profitably even in the face of rising paid search CPCs. More than 3 in every 5 marketing managers say paid search strategy is a big initiative for their brand this year. Search Marketing 2020.?.

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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. All you need to do is opt into the program in the Growth > Manage Programs settings.

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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. All you need to do is opt into the program in the Growth > Manage Programs settings.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% of managers, and 42.7% That’s more than double what it was in 2019, when US marketers spent $31.86 That’s more than double what it was in 2019, when US advertisers spent just $11.14 of doers, 39.5% ROI Revolution.