ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! This month, we’re talking about Google, artificial intelligence, paid search, Walmart advertising, and so much more. Marketing News Highlights. The 2020 Ecommerce Paid Search Report. billion in 2019.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

NOVEMBER 9, 2020

Your yearly marketing planning will look a little different, with 2020 being the year of uncertainty, the pandemic not yet over , and unforeseeable Cyber Week performance still a few weeks away. In the dynamic market that the world is experiencing right now, unprecedented change has caused businesses to be affected in different ways.

Marketing 78

Marketing Social Media Recommendation SEO 78

Shopping Signals

MARCH 21, 2023

From optimizing content to making sure SEO best practices are followed, these top tips will help you get ahead of the competition and start seeing more sales rolling in. With these easy-to-follow strategies, you’ll have all the tools necessary to create an effective SEO strategy and increase your bottom line.

eCommerce 52

eCommerce SEO Improvements Mobile 52

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

OCTOBER 5, 2021

Update your local SEO listings to reach shoppers near your brick-and-mortar locations. In light of the pandemic, online ratings rose 87% in December 2020 over December 2019. 4 technical SEO tips for the holiday season. 4 content SEO tips for the holiday season. Most consumers start their holiday shopping in October.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

ROI Revolution

NOVEMBER 2, 2021

Update your local SEO listings to reach shoppers near your brick-and-mortar locations. In light of the pandemic, online ratings rose 87% in December 2020 over December 2019. 4 technical SEO tips for the holiday season. 4 content SEO tips for the holiday season. Most consumers start their holiday shopping in October.

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

ROI Revolution

MARCH 2, 2020

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. SEO Best Practices. The surfaces across Google program is exciting for that exact reason. Page (URL).

Shipping Costs 131

Shipping Costs Recommendation Information Accessories 131

ROI Revolution

DECEMBER 14, 2021

However, that’s still down 28% over 2019. A significant 20% of consumers aren’t planning to start their holiday shopping until Black Friday, so there’s still a significant customer base to market to as the holidays approach. In 2019, Apple’s US holiday ecommerce sales were just $5.46 December 2. Consumers spent an additional $1.8

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Apple will have stronger growth at 36.9% , but that won’t take Amazon down from having the largest market share at 41.9% compared to Apple’s 6.1%.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

APRIL 21, 2020

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. SEO Best Practices. The surfaces across Google program is exciting for that exact reason. Page (URL).

Shipping Costs 88

Shipping Costs Recommendation Information Mobile 88

ROI Revolution

OCTOBER 12, 2021

From how early consumers start shopping to what methods of buying they’ll expect your brand to provide, most of the basic fundamentals that marketers use to build a holiday strategy are up in the air yet again. Predicting all aspects of shopping behavior won’t be as straightforward as it has been in years past. Industry: Apparel.

eCommerce 78

eCommerce Apparel Toys Channel 78

ROI Revolution

MARCH 29, 2019

This has lead Google Ads to retire average position in September 2019 and convert to the four new metrics that were introduced at that same time. Google Ads designed the new metrics to give a more accurate representation of where an ad is appearing on the search results page.

Mobile 60

Mobile Information eCommerce Search Marketing 60

ROI Revolution

DECEMBER 10, 2019

Published December 10, 2019. The year 2019 is coming to an end. It’s been a year of tremendous change for digital marketers (as always) as trends like machine learning & artificial intelligence (AI) continue to take off, digital advertising outpaces traditional channels, and mobile growth continues to crush records.

Blog 88

Blog Marketing SEO Article 88

ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. Let’s look at a high-level overview of the holiday season for consumers and marketers alike to ensure your business is feeling jolly by the end of the holiday shopping season.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

Kissmetrics

JANUARY 21, 2021

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

Improvements 363

Improvements SEO Social Media Mobile 363

ROI Revolution

AUGUST 5, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. increase over 2019. In June 2021, ecommerce was up 95% over June 2019. Every category was up over 2019 except for lodging, which declined 2.5%. billion in 2019. Ecommerce was up 8.3%

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. increase over 2019 when ecommerce holiday sales capped at $19.6 increase over what expert marketing analysts expected. million last year.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

MARCH 2, 2021

in 2019 ( eMarketer ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes. billion in 2020, up from $62.2B Statista ).

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JUNE 1, 2021

As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely. Paid search ad spend will grow 24.0% May 20 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. billion in 2019 and a whopping 148.2% The pandemic potentially hindered growth last year, with Prime Day sales surging a significant 71% in 2019. Marketing to consumers in a post-pandemic world.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. For comparison, in 2019, ecommerce sales made up just 11.1% billion in 2019. billion in 2019 but is only expected to hit $3.74

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2021

While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. In 2019, ecommerce grew 14.6% By 2024, it is projected that more than 2/3 of search ad spend will go to mobile.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Paid search ad spend will grow 24.0% In 2019, spend was just $55.9 last year , increasing its share in the US digital ad market from 7.8%

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

DECEMBER 3, 2020

This is a slowdown from Cyber Monday 2019‘s online sales growth , which jumped 19.7% trillion in 2019 to $1.3 trillion in 2020, with B2B marketplace gross merchandise volume growing from $16.58B in 2018 to $22.56B in 2019 to $31.19B in 2020. In 2019, time spent with social networks fell by 1.3%. year-over-year to hit $9.4

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

NOVEMBER 4, 2021

increase over 2019 when ecommerce holiday sales capped at $19.6 increase over what expert marketing analysts expected. By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. The global apparel market was still worth a whopping $1.5 of the total $206.8 Ecommerce delivered $32.5

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 1, 2020

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. From 2018 to 2019, ecommerce sales grew just 12.7%. 9/28 update. Turbocharged ecommerce shift brings 31.8% QoQ increase. 8/28 update. of this growth.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

APRIL 8, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. Paid search + the pandemic.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

OCTOBER 7, 2021

By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. The global apparel market was still worth a whopping $1.5 However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. In 2019, time spent with social networks fell by 1.3%. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ).

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

SEPTEMBER 2, 2021

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this holiday season a time of ecommerce instability.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 9, 2020

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. From 2018 to 2019, ecommerce sales grew just 12.7%. 9/9 update. department stores may not survive the pandemic. The end was in sight pre-Covid.”

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

AUGUST 4, 2020

You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JULY 2, 2020

Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. 7/1 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

FEBRUARY 2, 2021

Don’t miss our guide to Replatforming Your Website: Avoid Marketing Pitfalls. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Total paid search impressions on mobile increased 78% year-over-year for ROI clients (ROI client data). Register here! January 28 update.

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68

ROI Revolution

JUNE 2, 2020

And the stock market has become increasingly volatile. Coronavirus is also expected to impact back-to-school and holiday shopping , with consumers across all income brackets saying they expect to spend less during these seasonal times than in 2019. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

MAY 5, 2020

And the stock market has become increasingly volatile. Use affiliate marketing to increase traffic to your new Amazon product pages. Ecommerce order volume has increased by 50% compared to 2019. SEO coronavirus checklist. We’ve compiled a checklist of tips for SEO in the time of coronavirus. 4/23 update.

eCommerce 131

eCommerce Merchant Services Payment Services Shipping Costs 131