ROI Revolution

JANUARY 13, 2020

Published January 13, 2019. Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands.

Marketing 174

Marketing Social Media Mobile Consumer 174

Digital Doughnut

MAY 2, 2023

If you're even remotely tuned into what's been taking place in the world of search engines, you've probably been hearing about things like ChatGTP and Open Source Search and seeing a lot of press around the new and improved Bing! So why are we talking about them if they're not even in the same percentile?

Marketing 92

Marketing Improvements Search Marketing Technology 92

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

ROI Revolution

NOVEMBER 1, 2019

The reality is that Amazon advertising is rapidly growing (it’s expected to grow 30% YOY in 2019 ). It’s easy for marketers to understand the importance of brand awareness as the most top-of-funnel point for consumers to know your brand exists in the first place. Brand Awareness Campaigns Increase on Amazon. The post Nov.

Books 60

Books Games eCommerce Consumer 60

ROI Revolution

NOVEMBER 9, 2020

Your yearly marketing planning will look a little different, with 2020 being the year of uncertainty, the pandemic not yet over , and unforeseeable Cyber Week performance still a few weeks away. In the dynamic market that the world is experiencing right now, unprecedented change has caused businesses to be affected in different ways.

Marketing 78

Marketing Social Media Recommendation SEO 78

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

ROI Revolution

JULY 18, 2023

Since that time, digital marketing has completely transformed – and so have users’ behavior on the platform. In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. YouTube has been around since 2005.

Consumer 78

Consumer Social Media Download Blog 78

Forrester eCommerce

SEPTEMBER 18, 2019

I’m excited to share that “The Forrester Wave™: Performance Marketing Agencies, Q3 2019” is live. This is the newest iteration of one of Forrester’s longest-running Wave evaluations: search marketing agencies. We first evaluated search marketing agencies in 2006, led by my colleague Shar VanBoskirk.

Search Marketing 52

Search Marketing Marketing B2C Customer 52

Retail TouchPoints

SEPTEMBER 23, 2021

As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward success in the holiday shopping season will be especially welcome in 2021. Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain.

SEO 256

SEO Gifts Shipping Costs Beauty and Health 256

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. In 2022, around $39 will be spent on search advertising per internet user.

PPC 78

PPC Mobile Social Media Search Marketing 78

ROI Revolution

JANUARY 9, 2020

We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. Amazon Advertising in 2019. In September 2019, Amazon changed search results pages to start with three Sponsored Product Ads instead of two.

Social Media 127

Social Media Shipping Costs Recommendation Mobile 127

Kissmetrics

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. If you can please the search giant, other search engines will follow along and send traffic to your website. Since all marketers go after Google, Bing has lower competition and a market share of 6.79 percent since 2019. .

SEO 363

SEO Social Media Recommendation Information 363

ROI Revolution

DECEMBER 16, 2021

As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. billion, more than double what it was in just 2019. billion in 2019. increase over Cyber Monday 2019. increase over Cyber Monday 2019. After surging 143.9%

eCommerce 88

eCommerce Social Media PayPal Supplies 88

ROI Revolution

NOVEMBER 8, 2022

In fact, food delivery app revenue surged by $4 billion in 2020 compared to 2019! Brands and restaurants alike are being forced to deliver (no pun intended) more creative marketing strategies than ever. The growth isn’t expected to stop anytime soon. In fact, by 2026, more than 1 in every 5 grocery sales will happen online.

Food and Beverages 78

Food and Beverages Automotive Electronics Apparel 78

ROI Revolution

MAY 23, 2022

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% named influencer marketing. of doers, 39.5% With 12.6%

Social Media 78

Social Media eCommerce White Paper Mobile 78

ROI Revolution

DECEMBER 16, 2021

As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. billion, more than double what it was in just 2019. billion in 2019. increase over Cyber Monday 2019. increase over Cyber Monday 2019. After surging 143.9%

eCommerce 78

eCommerce Social Media PayPal Consumer 78

ROI Revolution

MARCH 12, 2020

And the stock market has become increasingly volatile. As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year. Strain on events.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

ROI Revolution

OCTOBER 5, 2021

With store closures and personal safety concerns in mind, only 41% of shoppers planned to shop in stores for Black Friday 2020, down from 61% in 2019. 2020 was the year ecommerce jumped ahead to numbers that weren’t expected to be hit until 2025, so it’s no surprise that 22% more shoppers participated in Cyber Week 2020 compared to 2019.

Sporting Goods 78

Sporting Goods eCommerce Consumer Reference 78

ROI Revolution

OCTOBER 25, 2019

Published October 25, 2019. Dynamic Search Ads are a search ad type that utilizes the content and products on your website as the main targeting component rather than keywords that you would use in traditional search campaigns. Why You Should Leverage Dynamic Search Ads. Ad Copy Relevancy.

Improvements 79

Improvements eCommerce Marketing Other 79

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

MAY 9, 2022

As the ecommerce landscape becomes increasingly competitive, personalized marketing is surging as a key way to increase customer acquisition and retention. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape.

Food and Beverages 78

Food and Beverages eCommerce Customer Social Media 78

ROI Revolution

MARCH 2, 2020

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. As you can see from the above screenshot, reporting began in early November 2019 and did not backfill.

Shipping Costs 131

Shipping Costs Recommendation Information Accessories 131

ROI Revolution

AUGUST 26, 2020

It may feel early, but now is the time to start thinking about your holiday marketing strategy. If our predictions are accurate, your planning period for holiday marketing strategies and the beginning of seasonal consumer buying behavior may sneak up on you faster than usual. Summer is coming to an end. Conclusion.

Webinar 88

Webinar Fulfillment Marketing Consumer 88

ROI Revolution

MARCH 11, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. With consumers spending an additional hour per day online in 2020 compared to 2019 , paid advertising has never been more crucial for growing brands.

eCommerce 78

eCommerce Mobile Consumer Download 78

ROI Revolution

SEPTEMBER 27, 2018

We’re just around the corner from 2019. Are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Based on over $300 million in annual ad spend from our 300+ clients, we’ve prepared a 2nd edition of our exclusive Ecommerce Paid Search Report. Look for this trend to continue into 2019.

Mobile 60

Mobile eCommerce Marketing Retail 60

ROI Revolution

AUGUST 12, 2019

The local campaign type will advertise for your storefront across Google Search, Google Maps, Google Business Profile , Google Display Network , and YouTube. Essentially, it is a one-stop shop for a full approach to local marketing. Paid Search: Essential Details Your Brand Needs to Know.

Events 68

Events Mobile eCommerce Marketing 68

ROI Revolution

AUGUST 24, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Free Listings originated under Surfaces across Google, a free, product-based program that originally rolled out in late 2019. By the end of 2022, programmatic ad spend will approach $100B.

Electronics 109

Electronics Article Accessories Apparel 109

ROI Revolution

NOVEMBER 11, 2019

Published November 11, 2019. Google Smart Shopping’s intelligent machine learning capabilities are transforming how brands do paid search. YouTube : Over 40% of shoppers purchase products they discovered on YouTube, providing a stellar opportunity for you to introduce your product to an already highly interested market. .

Download 114

Download Marketing Improvements Consumer 114

ROI Revolution

APRIL 21, 2020

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. As you can see from the above screenshot, reporting began in early November 2019 and did not backfill.

Shipping Costs 88

Shipping Costs Recommendation Information Mobile 88

ROI Revolution

OCTOBER 28, 2019

Published October 28, 2019. Welcome to October’s marketing news recap! This month’s recap is all treats and no tricks to ensure you’re in-the-know with the latest marketing happenings. Marketing News Highlights. ROI Revolution Earns Facebook Marketing Partner Distinction. Let’s get started!

Marketing 84

Marketing Multi-channel Download Social Media 84

Inflow Insights

NOVEMBER 1, 2021

In 2019, we recommended that a client prune the worst 10% of their content. Within three months, they had more than doubled the sessions on their website from organic searches and saw their revenue increase by 64% from strategically targeted content. Content marketing is another important aspect of on-page SEO. Competition.

SEO 156

SEO Social Media Improvements Recommendation 156

ROI Revolution

OCTOBER 7, 2019

Published October 7, 2019. Additionally, you can check out some of our other related resources below: YouTube Advertising: Success on the World’s Second Largest Search Engine. The 2019 Ecommerce Paid Search Report: With Industry Insights from Google. But together? 4 Core Principles for Remarketing Success.

Social Media 87

Social Media Customer Retention Presentation Other 87

Shopping Signals

MARCH 21, 2023

An experienced team of professionals has a deep knowledge of how search engines work, which means they know exactly what needs to be done to make sure your site stands out from the competition. They also have experience in developing content marketing plans that are tailored specifically for your industry and target market.

eCommerce 52

eCommerce SEO Improvements Mobile 52

ROI Revolution

NOVEMBER 2, 2021

In light of the pandemic, online ratings rose 87% in December 2020 over December 2019. Many brands count on holiday seasonality to meet their overall business goals, which is all the more reason to ensure that all of your digital marketing efforts are based on a strong website foundation. September 7. 49% of U.S.

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

ROI Revolution

OCTOBER 5, 2021

In light of the pandemic, online ratings rose 87% in December 2020 over December 2019. Many brands count on holiday seasonality to meet their overall business goals, which is all the more reason to ensure that all of your digital marketing efforts are based on a strong website foundation. September 7. 49% of U.S.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

ROI Revolution

DECEMBER 14, 2021

However, that’s still down 28% over 2019. A significant 20% of consumers aren’t planning to start their holiday shopping until Black Friday, so there’s still a significant customer base to market to as the holidays approach. In 2019, Apple’s US holiday ecommerce sales were just $5.46 December 2. Consumers spent an additional $1.8

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

MAY 28, 2019

You can set up a DABA campaign in four easy steps: Create a new campaign with “Catalog sales” as the marketing objective. Check out our 2019 Ecommerce Tech + Trends Brand Growth Guidebook to discover more ways to maximize profitability and grow your brand. This assures that an advertiser will be targeting the newest customers possible.

Social Media 68

Social Media Apparel Supplies Events 68