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How Customer Service Data Can Improve Customer Loyalty

Optimizely

And word-of-mouth advertising from brand advocates is very powerful and can drive long-term customer loyalty. If you connect up your marketing and customer service data, you can turn a negative situation into a positive by providing a superior customer experience to all of your buyers. Customer support benefits too.

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An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

Second, this guide churns out a few examples that could help you kickstart your loyalty scheme. And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . The result? The North Face.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). percentage point expansion in its gross margin each year through fiscal 2020. ”.

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In Times Of Crisis, Empathy Fuels Loyalty

Forrester eCommerce

In our recent report, “The Myth Of A World After: A European Recovery Perspective,” we outlined how B2C consumption will evolve in post-pandemic Europe. In 2020, consumers have massively and quickly shifted to more local, digital, and environmentally friendly behaviors.

B2C 312
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The Best B2B Ecommerce Platform for 2020

Ecommerce Platforms

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. That’s more than 6 times the value of B2C ecommerce. There are a lot of factors that overlap between B2C and B2B selling. trillion (as of 2019).

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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Published March 12, 2020. Last updated October 1, 2020. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day.

eCommerce 193
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Published March 12, 2020. Last updated July 2, 2020. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Most respondents expect moderate to major impacts through the end of 2020, with one-third still expecting to see impacts into next year.

eCommerce 173