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Reading the holiday tea leaves: eCommerce and the pandemic’s role in the 2020 holiday season

Liveintent

2020 has raised a lot of questions for the world and AdTech alike. The signs have been plentiful, the majority of which pointing to eCommerce being the midnight oil behind 2020’s holiday season. eCommerce in the Before Times. The pandemic accelerated eCommerce technology and marketing efforts.

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The New E-Commerce Roadmap for Brands

ChannelAdvisor

Factor in the massive move toward online buying in 2020, and the opportunities are significant. With 57% of global web sales occurring on marketplaces , these e-commerce channels offer a chance to tap into the millions of consumers who are actively searching for your products. .

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How Will Online Buying Evolve in 2022 and Beyond?

GetElastic

However, it would have been interesting to be a fly on the wall to know how many of these brands were discussing or maybe even in the process of budget planning to transform using digital experiences leading up to February 2020. Discover how Elastic Path Commerce Cloud can power and support your marketplace. Learn More.

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Retail Media, Part 3: Getting Ahead With Advertising Automation

ChannelAdvisor

With so many brands and retailers accelerating their own e-commerce strategies, the retail media market is getting more crowded every day. Ad spending on e-commerce channels jumped 38.8% in 2020, with the competition becoming especially fierce on key marketplaces like Amazon, Walmart and eBay. But with 1.6

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Retail Media, Part 3: Getting Ahead With Advertising Automation

ChannelAdvisor

With so many brands and retailers accelerating their own e-commerce strategies, the retail media market is getting more crowded every day. Ad spending on e-commerce channels jumped 38.8% in 2020, with the competition becoming especially fierce on key marketplaces like Amazon, Walmart and eBay. But with 1.6

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The New E-Commerce Roadmap for Brands

ChannelAdvisor

Factor in the massive move toward online buying in 2020, and the opportunities are significant. With 57% of global web sales occurring on marketplaces , these e-commerce channels offer a chance to tap into the millions of consumers who are actively searching for your products. .

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DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

Traditionally physical channels are going digital. Walmart has been on something of an acquisition spree, recently acquiring trendy online fashion brands ModCloth and Bonobos – the retailer’s third and fourth ecommerce acquisitions in less than a year. Even the in-store model is shifting. An Opinion Research Corp., Experiment.