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Ecommerce Technology: Augmenting Reality Augments the Bottomline

GetElastic

Augmented reality is an ecommerce technology changing the way people buy online. E-commerce technology helps people choose products virtually We’ve seen how technologies are bringing to life strategies that help people choose products without experiencing them in person. Read the Virgin Media case study.

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Reading the holiday tea leaves: eCommerce and the pandemic’s role in the 2020 holiday season

Liveintent

2020 has raised a lot of questions for the world and AdTech alike. The signs have been plentiful, the majority of which pointing to eCommerce being the midnight oil behind 2020’s holiday season. eCommerce in the Before Times. The pandemic accelerated eCommerce technology and marketing efforts.

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4 Ways Ecommerce Returns Will Change in 2022

Retail TouchPoints

Gift cards grew 27% over the 2020 holiday season and came to represent nearly 40% of gift purchases. Prior to joining Pitney Bowes, Ramachandran was head of brand and product marketing at Manhattan Associates, an enterprise retail technology company. He has nearly 20 years of experience in ecommerce technology and logistics.

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The World of Chatbots: Customer Service, Business Automation & Scalability

BigCommerce

80% of businesses say they currently use or are planning to use chatbots by 2020. 50% of customers say they are more likely to shop if chat is available. Chatbots range from Facebook bots in messenger to on-site bots via tools like Drift.

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The New E-Commerce Roadmap for Brands

ChannelAdvisor

Factor in the massive move toward online buying in 2020, and the opportunities are significant. This is a strong example of how e-commerce technology can be used to not only strengthen relationships with retailers, but increase your chances of landing more sales as well.

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Retail Media, Part 3: Getting Ahead With Advertising Automation

ChannelAdvisor

With so many brands and retailers accelerating their own e-commerce strategies, the retail media market is getting more crowded every day. Ad spending on e-commerce channels jumped 38.8% in 2020, with the competition becoming especially fierce on key marketplaces like Amazon, Walmart and eBay. But with 1.6

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Retail Media, Part 3: Getting Ahead With Advertising Automation

ChannelAdvisor

With so many brands and retailers accelerating their own e-commerce strategies, the retail media market is getting more crowded every day. Ad spending on e-commerce channels jumped 38.8% in 2020, with the competition becoming especially fierce on key marketplaces like Amazon, Walmart and eBay. But with 1.6